M&C, the in-house marketing and communications agency at Illinois Institute of Technology, specializes in finding strategic, creative, and innovative ways to tell the Illinois Tech story.
We are strong believers in the art and science of marketing—balancing data with instinct, and metrics with emotional impact. We believe communication is more than a “soft skill” and that how you say something is as important as what is being said. And we do not believe that “good enough” is ever acceptable.
We believe that good in-house professionals can give external consultants a run for their money any day of the week—and that having only one client is both a tremendous opportunity and formidable challenge.
And we believe that what we do needs to directly contribute to the bottom line of our institution—and our efforts and activities need to be focused and move Illinois Tech’s strategic plan forward.